evaluiA Blog

Articles, guides and resources about online reputation management, sentiment analysis and digital strategies

Corporate Reputation

Reviews Playbook: Tone, Templates and Scaling

A clear manual for responding to reviews with criteria: empathy, data and escalations.

03 Apr 2026 10 min
Local Reputation

Google Business Profile and Local Reputation: How to Gain Trust

Optimize your local presence, manage reviews and convert nearby searches into customers.

18 Mar 2026 7 min
Comment Management

How to Respond to Trolls and Haters: Professional Protocol

Professional protocol to respond to trolls, haters and negative comments without damaging your reputation.

03 Mar 2026 10 min
LinkedIn

LinkedIn and Professional Reputation: Complete Guide 2025

Optimize your LinkedIn profile to build professional authority and turn your presence into real opportunities.

13 Feb 2026 11 min
Competitive Analysis

Competitive Monitoring: Learn from Their Reputation

How to analyze your competitors' online reputation to identify opportunities, avoid their mistakes and improve your strategy.

28 Jan 2026 10 min
Strategy

Personal vs Corporate Reputation: Key Differences and Strategies

Why managing your personal brand requires completely different strategies than corporate reputation, and how to master both.

13 Jan 2026 10 min
Influencer Marketing

Influencers and Brand Reputation: Complete Guide 2025

How to choose influencers aligned with your values, manage collaborations effectively and measure real impact on your brand reputation.

26 Dec 2025 11 min
Security

Fake Reviews: How to Detect, Report and Remove Them

12 warning signs, reporting process and prevention strategies against fraudulent reviews.

10 Dec 2025 10 min
Crisis Management

Reputation Crisis: Action Plan in the First 24 Hours

Step-by-step emergency protocol to contain and manage a crisis when every minute counts.

25 Nov 2025 9 min
Social Media

TikTok and Corporate Reputation in 2025: What You Need to Know

How to manage your reputation on the most influential video platform of the moment.

07 Nov 2025 9 min
Metrics

5 Key Metrics to Measure Your Online Reputation

NPS, Sentiment Score, Share of Voice, Response Time and Review Volume explained.

23 Oct 2025 8 min
Local SEO

Google My Business and Local SEO: Master Your Reputation in Searches

Optimize your GMB profile, dominate local searches and build a reputation that converts.

07 Oct 2025 10 min
Practical Guide

How to Manage Negative Reviews and Turn Them Into Opportunities

5-step framework, response templates and effective prevention strategies.

19 Sep 2025 10 min
Technology

How AI Is Revolutionizing Sentiment Analysis

NLP, Machine Learning and predictive analysis applied to online reputation management.

04 Sep 2025 9 min
Case Study

How a Startup Recovered Its Reputation in 30 Days

Real recovery story: from 2.1 to 4.6 stars. Strategies and tactics that worked.

19 Aug 2025 10 min
Analysis

10 Signs Your Online Reputation Needs Urgent Attention

Identify problems before they become crises. Discover the ten key warning signs.

01 Aug 2025 8 min
Reputational SEO

SEO and Reputation: How to Position Positive Content

Specific SEO strategies to position positive content in Google's top results and improve your reputation.

17 Jul 2025 8 min
Tools

Free Tools to Monitor Your Reputation

The best free tools to watch what's being said about you or your company on the internet. Comparison and usage guide.

01 Jul 2025 7 min

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